Lesson objectives
- Assess funnel readiness
- Identify constraints before scaling
Readiness signals
- Stable conversion rates over several weeks, not one good week.
- Customer acquisition cost comfortably below customer value.
- Follow-up and delivery that work without constant manual fixes.
- Tracking you trust at every step.
- Capacity to deliver to more customers without quality dropping.
Find the constraint
Every system has a bottleneck: traffic, conversion, fulfilment, cash flow or team time. Scaling past the bottleneck just creates a queue. Identify it and address it first.
Action steps
- Score your funnel against the five readiness signals
- Name your current constraint
Checklist
- Unit economics healthy
- Tracking trusted
- Capacity planned