Lesson objectives
- Map an offer ladder
- Identify missing rungs
What an offer ladder is
An offer ladder is a sequence of offers at increasing levels of value, commitment and price. Each rung should be a natural next step for someone who got value from the previous one.
- Free content
- Lead magnet
- Low-priced product
- Core offer
- Premium / done-for-you
Action steps
- Draw your current offer ladder
- Mark the biggest gap
Checklist
- Each rung is a logical next step
- Customers are asking for the next rung