Module 2: Converting and Following Up · Lesson 4 of 5

Quote Forms and a Simple CRM Pipeline

Capture the right details and make sure no enquiry falls through the cracks.

1 min readUpdated 2026-09-26

Lesson objectives

  • Design a quote form
  • Set up pipeline stages

Quote form fields

Ask for what you need to respond well: name, phone, email, service needed, suburb/postcode and a short description. Photo uploads can help for trades. Keep optional fields optional.

A simple pipeline

  1. New lead
  2. Contacted
  3. Quote sent
  4. Booked
  5. Won / Lost
Local business pipeline stages

Every enquiry enters as a New Lead. Moving it through stages shows at a glance which leads need action, and later reveals where you lose jobs.

Action steps

  1. Create the five pipeline stages in your CRM
  2. Connect your quote form so leads arrive automatically

Checklist

  • Every lead lands in the CRM
  • Each stage has an owner
  • Lost reasons are recorded

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