Lesson objectives
- List the main local lead sources
- Pick two channels to start with
How local customers find providers
Most local purchases start with a need that has a deadline: a leaking pipe, a broken air conditioner, a wedding date. People search, compare a few options quickly and contact whoever looks trustworthy and easy to reach.
- Google Business Profile and map results - often the first thing people see.
- Organic search - service + suburb pages on your own site.
- Paid search - ads that appear for high-intent searches.
- Referrals and reviews - word of mouth, now largely online.
- Directories and marketplaces - useful, but you don't own the relationship.
- Search / Maps / Ads
- Service page
- Call or quote form
- Booked job
Action steps
- Audit your Google Business Profile for completeness
- Choose your first two lead channels
Checklist
- Profile categories, hours and service area are accurate
- Real photos uploaded
- Review request process in place