Lesson objectives
- Choose a lead magnet format
- Create a first version quickly
Choose the problem first
Pick a specific problem your ideal lead has that sits right before your paid offer. The lead magnet solves part of it - the paid offer solves the rest.
Fast formats
- Checklist
- Template or swipe file
- Calculator or scorecard
- Short video training
- Mini email course
- Resource list
Ship a first version
A focused first version that's useful beats a polished resource that's never finished. Improve it based on what subscribers say.
Action steps
- Complete the lead magnet planning worksheet
- Draft version one
Checklist
- Solves one specific problem
- Connects to the paid offer
- Usable within 15 minutes