Lesson objectives
- Define CRO
- Recognise low-value 'optimisation' habits
A definition
Conversion rate optimisation (CRO) is the practice of increasing the share of visitors who take a desired action by understanding what stops them and removing those obstacles.
It is not copying a competitor's page, changing button colours at random, or adding pressure tactics. Those can produce short-term blips while damaging trust.
- ResearchData + real users
- HypothesisBecause X, changing Y will improve Z
- PrioritiseImpact vs effort
- Test or implement
- LearnDocument and repeat
Action steps
- Pick the single page or step you most want to improve
Checklist
- I have a primary conversion goal
- I also track a down-funnel quality metric