Lesson objectives
- Use a simple prioritisation score
- Avoid working on the loudest opinion
A simple scoring model
Score each idea from 1 to 5 on three questions, then multiply or average: How much impact could this have? How strong is the evidence? How easy is it to do? Frameworks such as ICE and PIE follow this pattern.
Prioritise ideas on high-traffic steps near the top of the funnel and on pages with a clear, evidence-backed problem.
Action steps
- List five ideas and score them
Checklist
- Backlog created
- Top idea has supporting evidence