Lesson objectives
- Write a clear disclosure
- Place disclosures where readers see them
Why disclose?
Readers deserve to know when you may earn money from a recommendation. Consumer-protection regulators in many countries, such as the US Federal Trade Commission, expect clear and conspicuous disclosure, and most affiliate programmes require it.
Good practice
- Place a short disclosure near affiliate links, not only in the footer.
- Use plain language: 'We may earn a commission if you buy through links on this page.'
- Disclose in videos, emails and social posts too, not just on your site.
- Keep a full disclosure page explaining how you make money.
Action steps
- Add a contextual disclosure to every page with affiliate links
Checklist
- Disclosures near links
- Disclosure page published
- Emails and videos disclosed