Key takeaways
- SMS works best for timely, transactional and high-intent messages.
- Get explicit consent and make opting out easy.
- Send less often than email - texts feel more personal.
Good uses
- Appointment and event reminders.
- Instant acknowledgement of an enquiry.
- Missed-call text-back.
- Order and delivery updates.
- Occasional, genuinely relevant offers to people who opted in.
Rules to respect
- Collect clear, explicit consent for marketing texts.
- Identify your business in every message.
- Include an easy opt-out (e.g. 'Reply STOP').
- Send at reasonable local times.
- Follow the laws where your recipients are - requirements differ by country.
FAQ
Should I use SMS or email?
Use both for different jobs: email for longer content and nurture, SMS for short, timely messages.