Key takeaways
- An accurate, complete profile is foundational for local visibility.
- Genuine reviews and real photos build trust.
- Track calls and website clicks from the profile separately.
Profile essentials
- Accurate business name, address or service area, phone and hours.
- The most relevant primary category plus sensible secondary categories.
- Services listed with clear descriptions.
- Real photos of your work, premises and team.
- A website link to the most relevant page - often a service page rather than the homepage.
Connect it to your funnel
- Add UTM tags to the website link so profile visits are attributed correctly.
- Use call tracking where appropriate to measure profile calls.
- Respond to every review promptly and professionally.
- Post updates about offers, events or recent work.
FAQ
How do I get more reviews on my profile?
Ask every customer at the right moment with a direct link. See our guide to getting genuine reviews.