Key takeaways
- Ask at the moment of satisfaction.
- Make leaving a review take one tap.
- Never fake, buy or selectively gate reviews.
A simple system
- Identify the moment customers are happiest (job completed, product delivered, milestone reached).
- Automate a short, personal request at that moment.
- Link directly to the review form.
- Send one polite reminder if there's no response.
- Respond to every review - positive and negative - professionally.
Using reviews in your funnel
- Landing and service pages: near the call to action.
- Email sequences: in proof emails.
- Checkout: to reduce last-minute doubt.
FAQ
Can I offer an incentive for reviews?
Policies vary by platform and jurisdiction, and incentives for positive reviews specifically are widely prohibited. Check the rules of each review platform before offering anything.