Key takeaways
- Output quality depends mostly on the context you provide.
- Treat AI output as a first draft, never a final version.
- Check every claim and remove anything you can't substantiate.
Prompt templates
You are helping write a landing page. Audience: [who, their situation, in their words] Offer: [what it is, what's included, price] Traffic source: [what they saw before clicking] Goal: [one action] Voice: [paste 2-3 short samples of our writing] Rules: no hype, no income or results claims, no invented testimonials, plain language. Write 10 headline + subheadline pairs. Vary the angle: outcome, problem, specificity, curiosity (honest).
Here are anonymised quotes from customer interviews: [paste quotes] Identify the 5 most common problems and the exact phrases used. Then draft a 150-word email for new subscribers addressing the most common problem, using their language. No hype or unsupported claims.
Here are questions prospects have asked us: [paste questions] Group similar questions, then write clear, honest answers based ONLY on these facts about our offer: [paste facts] If a question can't be answered from the facts, say 'NEEDS INPUT' instead of guessing.
Review checklist
- Every factual claim verified against a real source.
- No invented statistics, testimonials, results or people.
- Tone matches your brand; generic phrases replaced.
- Legal and platform rules respected (disclosures, health/finance claims).
- A human has read the final version aloud.
FAQ
Can I publish AI-written copy directly?
It's not recommended. AI drafts often contain generic phrasing and occasional factual errors. Edit and verify before publishing.