Module 1: The Conversation · Lesson 1 of 3

Preparing for Sales Calls

Ten minutes of preparation changes the whole conversation.

1 min readUpdated 2026-09-27

Lesson objectives

  • Review lead information before calls
  • Reduce no-shows

Before the call

  • Read their form or application answers.
  • Check which content they engaged with.
  • Note likely goals and objections.
  • Prepare two or three relevant examples.

Reduce no-shows

  • Confirmation with calendar invite and what to prepare.
  • Reminders the day before and an hour before.
  • Easy rescheduling link - better a reschedule than a no-show.

Action steps

  1. Create a pre-call checklist
  2. Add reminders to your booking tool

Checklist

  • Lead info reviewed
  • Reminders automated
  • Reschedule link available

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