Module 1: Automation Foundations · Lesson 1 of 3

What to Automate (and What Not To)

Automate repetitive, rules-based work. Keep judgement and relationships human.

1 min readUpdated 2026-09-26

Lesson objectives

  • Identify automation candidates
  • Recognise tasks that should stay manual

Good candidates

  • Adding new leads to your email platform and CRM.
  • Sending confirmations, reminders and receipts.
  • Tagging contacts based on actions.
  • Notifying the team about new enquiries or sales.
  • Moving data between tools (form → sheet → CRM).

Keep human

  • Responding to complaints or sensitive requests.
  • Negotiations and high-value sales conversations.
  • Decisions that need context the system doesn't have.

Action steps

  1. List tasks you repeat weekly
  2. Mark each as automate, assist or keep manual

Checklist

  • Automation list created
  • Sensitive tasks kept human

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