Lesson objectives
- Plan repeat-purchase triggers
- Set up a referral ask
Repeat purchase triggers
- Replenishment timing for consumables.
- Natural next steps (course 2, a service upgrade).
- Seasonal needs.
- Loyalty or member benefits that genuinely add value.
Referrals
Ask after a success moment, make sharing easy, and thank referrers. See the Referral Funnel blueprint for the full structure.
Measure retention
- Repeat purchase rate
- Time between purchases
- Churn rate for subscriptions
- Share of revenue from existing customers
Action steps
- Identify one repeat-purchase trigger and automate it
Checklist
- Repeat trigger automated
- Referral ask in place
- Retention metrics tracked