Key takeaways
- Social media builds attention; email builds the relationship.
- Your profile and link destination are part of the funnel.
- Mix helpful, personal and promotional posts.
The funnel structure
- Posts that help your ideal customer with specific problems.
- A profile that says who you help and how, with one clear link.
- A link destination with a relevant opt-in, not a generic homepage.
- An email sequence that continues the conversation.
- An offer for those who want more help.
Content mix
- Teaching posts: tips, frameworks, mistakes to avoid.
- Proof posts: real results and behind-the-scenes (with permission).
- Personal posts: your story and values.
- Invitation posts: lead magnets, events, offers.
FAQ
Which social platform is best for funnels?
The one where your audience is active and your content format fits. B2B audiences often differ from consumer audiences - go where your buyers already are.