Key takeaways
- Partner with businesses serving the same audience with non-competing offers.
- Lead with value for the partner's audience.
- Agree terms, disclosures and tracking up front.
Partnership formats
- Joint webinars: you teach, the partner promotes to their list.
- Guest content: articles, podcast episodes or newsletter features.
- Resource bundles: several experts contribute to one package.
- Referral or affiliate arrangements: commission for sales referred.
- Co-hosted events or challenges.
Finding and approaching partners
- List businesses your customers use before, after or alongside you.
- Engage genuinely with their content first.
- Propose a specific idea that benefits their audience.
- Make it easy: provide copy, graphics and tracking links.
FAQ
What should I offer partners?
Something valuable for their audience first - great content or a useful resource. Reciprocal promotion or commission can be part of the arrangement.