Key takeaways
- Clarity about what's included matters more than clever design.
- Answer billing and cancellation questions on the page.
- Only use genuine reference prices and discounts.
Essentials
- Plan names that describe who each plan is for.
- What's included, in plain language, with key limits shown.
- Billing period and total cost clearly stated.
- How to cancel, change plans or get a refund.
- FAQ covering tax, currency and payment methods.
- A contact option for questions before buying.
Presentation
- Limit the number of plans so the choice isn't overwhelming.
- Highlight the plan that suits most customers, and say why.
- Show a feature comparison table for detail-seekers.
FAQ
Should I show prices publicly?
Showing prices usually helps buyers self-qualify. Some complex B2B services use 'from' prices or ranges when every project differs.