Tools

Choosing Webinar Software: Features That Matter

A criteria checklist for picking a webinar platform that fits your funnel - live, automated or both.

By Funnel Guru Training Editorial TeamPublished 2026-09-28Updated 2026-09-281 min read
  1. Your format
  2. Must-have features
  3. Shortlist + trial

Key takeaways

  • Decide first whether you need live, automated or hybrid webinars.
  • Registration, reminders and replays matter as much as the live room.
  • Test the attendee experience on mobile before committing.

Criteria

  • Format support: live, on-demand, automated/evergreen.
  • Registration pages and customisable confirmation emails.
  • Reminder emails and (optionally) SMS.
  • In-room tools: chat, Q&A, polls, offers or call-to-action buttons.
  • Replays and how long they can be hosted.
  • Integrations with your email platform, CRM and checkout.
  • Attendee experience: browser-based vs app download.
  • Capacity limits and how pricing scales.

FAQ

Can I use a video-meeting tool for webinars?

For small sessions, yes. Dedicated webinar features - registration pages, reminders, replays and offers - matter more as volume grows.