Key takeaways
- Live webinars are best for testing messages and building energy.
- Evergreen webinars scale a proven presentation.
- Always be transparent about recorded sessions.
Live
- Real-time Q&A and adaptation
- Great for testing new content and offers
- Creates natural event energy
- Requires your time every session
Evergreen (automated)
- Runs on a schedule or on demand
- Consistent delivery
- Scales without your time
- Less interaction; must be honest that it's recorded
A common progression
- Run live until the presentation and offer convert consistently.
- Record your best session.
- Run it on demand, clearly labelled as a recording.
- Hold periodic live Q&A sessions for interaction.
FAQ
Is it misleading to run automated webinars?
Automation itself isn't misleading. Presenting a recording as live - fake live chat, fake attendee counts - is. Label recordings clearly.