Lesson objectives
- Write a tracking plan
- List the events each funnel step needs
Start with questions
Tracking everything creates noise. Start with the decisions you need to make: Which channel brings customers? Which step loses the most people? Which offer earns the most per visitor? Then track the events that answer those questions.
A simple tracking plan
- Event name (e.g. lead_submitted, checkout_started, purchase).
- Where it fires (page, form, button).
- Useful details to record with it (form name, product, value).
- Which question it helps answer.
- Who is responsible for maintaining it.
- page_view
- lead_submitted
- checkout_started
- purchase
Action steps
- Write your top three questions
- List one event per funnel step
Checklist
- Tracking plan documented
- Every event answers a question
- Consent requirements checked