Key takeaways
- A landing page is a focused page built for one action.
- Common types: opt-in, sales, registration, click-through and booking pages.
- Clarity, relevance and low friction matter more than design tricks.
Definition
A landing page is a standalone page designed for a specific campaign or audience, with a single goal. Unlike a homepage, it removes distractions so visitors can focus on one decision.
Types of landing pages
- Opt-in / squeeze page: captures an email in exchange for a resource.
- Sales page: explains and sells a product directly.
- Registration page: signs people up for a webinar or event.
- Click-through page: warms visitors up before sending them to checkout or a merchant.
- Booking page: schedules a call or appointment.
Elements good pages share
- A headline that matches the traffic source.
- A clear, specific outcome.
- One primary call to action.
- Real proof and clear terms.
- Fast, mobile-friendly design.
FAQ
Can my homepage be a landing page?
It can serve some campaigns, but homepages serve many audiences. Dedicated landing pages usually perform better for specific campaigns.