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Funnel Strategy

Sales Funnel Examples by Industry

Illustrative funnel structures for coaching, local services, e-commerce, SaaS, B2B and creators - with a blueprint for each.

By Funnel Guru Training Editorial TeamPublished 2026-09-26Updated 2026-09-261 min read
  1. Industry
  2. Buyer journey
  3. Funnel structure
  4. Blueprint

Key takeaways

  • Different industries need different numbers of trust-building steps.
  • The structure follows the buyer's decision process.
  • Each example links to a detailed blueprint.

Coaching and consulting

  1. Free training
  2. Application
  3. Discovery call
  4. Programme

High-value, personal offers usually need a conversation. See the High-Ticket Application Funnel.

Local services

  1. Local search
  2. Service page
  3. Call / quote
  4. Booked job

Urgency and proximity dominate; speed of response wins. See the Local Service Appointment Funnel.

E-commerce

  1. Ad / search
  2. Product page
  3. Checkout
  4. Cart recovery + repeat

Shorter journeys, with retention and cart recovery doing much of the heavy lifting. See the E-commerce Cart Recovery Funnel.

SaaS

  1. Content / search
  2. Trial
  3. Activation
  4. Paid plan

Activation predicts conversion. See the SaaS Free-Trial Funnel.

Creators

  1. Video / posts
  2. Free resource
  3. Email list
  4. Product / course

Audience trust is built publicly, then deepened by email. See the YouTube Content Funnel.

FAQ

Can I combine funnel types?

Yes. Many businesses run a lead magnet funnel feeding a webinar or application funnel. Start with one, then connect others once it works.