Key takeaways
- An opt-in page does one job: exchange a resource for an email.
- Every element should support that exchange.
- Short pages usually work for free resources.
The elements
- Headline: the specific outcome the resource delivers.
- Subheadline: what it is and who it's for.
- Resource image: a realistic mockup of the checklist, template or video.
- 3-5 outcome bullets: what they'll be able to do.
- Form: email (and optionally first name).
- Button: outcome-focused text ('Send me the checklist').
- Micro-copy: privacy note and what happens next.
- Optional: a brief credibility line about the creator.
[LOGO]
HEADLINE: The [Resource] That Helps [Audience] [Outcome]
Subheadline: A free [format] you can use in [time].
[RESOURCE IMAGE] - Outcome bullet 1
- Outcome bullet 2
- Outcome bullet 3
[First name] [Email]
[ Send me the [resource] ]
We'll email it now. Unsubscribe anytime.
Created by [Name], [one line of real credibility]FAQ
Should I ask for first name?
It enables personalisation but adds a field. Many people ask for email only on cold traffic and add name for warmer audiences. Test it.