Key takeaways
- Start with the automations your funnel actually needs.
- Understand how pricing scales with list size.
- Test the editor and automation builder on a free plan or trial before committing.
Criteria that matter
- Automation: triggers, conditions, branching and goals you'll really use.
- Subscriber model: tag-based or list-based, and whether duplicates across lists are billed.
- Deliverability support: domain authentication guidance and sending reputation practices.
- Forms and landing pages: enough built in to launch without another tool?
- Integrations: your checkout, CRM, funnel builder and webinar tools.
- Pricing: how cost changes as contacts and sends grow.
- Ease of use: can you build a sequence without a manual?
Match platform to business type
- Creators and course sellers often prioritise simple tagging and landing pages.
- E-commerce stores need deep store integrations and purchase-based automations.
- Service and B2B businesses may benefit from email tied closely to a CRM.
FAQ
Is a free email plan enough to start?
Often, yes. Free tiers usually have contact or feature limits, but they're a good way to launch and learn before paying.